J. Stephen Casscles Releases Revolutionary “Wine Evaluation Schematic”

Internationally renowned Heritage grape authority, Steve Casscles, has released an innovative wine evaluation schematic. He has envisioned all the information you need to analyze characteristics of a wide range of wine grape varieties. The how and why Steve created this tool and how to best use it are fascinating. I asked Steve to share the story behind his creation. The following is my verbatim and unedited interview with J. Stephen Casscles. 

“About 20 years ago, when I started to seriously evaluate wines to implement my idea for writing a Cool Climate/Heritage grape book, I was searching for a methodology to accurately evaluate wine and include descriptors that readers could use to understand these wines. There were several charts or aroma wheels that were a model for a good first step to evaluating wines.  However, while good in that they set up a framework for me to evaluate and write down wine descriptors, I found that they were somewhat deficient in the descriptors to be used for wine. Further, they were not organized by the kinds of fruits that were being cited as being in the wine. So I greatly expanded the fruit descriptors. More importantly, most evaluators put too much concentration on aromas/flavors, and not enough on wine texture, and energy on the palate. This Wine Evaluation Schematic brings in considerations such as texture, body, mouth feel, appearance, body, finesse, and how the wine is integrated into one unified taste experience. Also, most charts did not give guidelines to give a wine an “overall score”, so that the evaluator could go back years later to rate that wine with other wines that the evaluator has scored.”   

“It is my goal in releasing this Wine Evaluation Schematic that this Wine Evaluation Schematic is a starting point for each evaluator.  Modify it as you like to fit your needs, and please add your own terms and descriptors. This Wine Evaluation Schematic can be used by individuals who want to appreciate wine, wine educators who want to convey a methodology or a conceptual framework to approach teaching their students about the concepts of how to approach this subject, and wine writers that want to more accurately convey to their readers the wines that they are writing about, and wine judges that evaluate wines for their wine competitions.”    

“Right now, I have approached my wine colleagues in Korea, some of whom own wineries or wine schools, to translate this into the Korean language. Many of the grape varieties grown in New York State are also grown in Korea, so the flavor profiles of our wines are similar in many ways, especially regarding body, mouthfeel, and texture.”

What I Learned at The Symposium for Professional Wine Writers

Photo Courtesy: The Symposium for Professional Wine Writers at Meadowood Napa Valley

I recently attended The Symposium for Professional Wine Writers at Meadowood Napa Valley 2021 via zoom. The three day event was very informative and enlightening on many levels. The speakers and panel discussions were all presented by very knowledgeable and prominent members of the wine media. If you have a chance to participate in an event like this I would encourage you to do so.

I would like to share a few points the speakers emphasized that are certain to increase the likelihood of your work getting noticed and ultimately being published.

1) Keep pitches about two paragraphs long and make your case why they should publish it and why you should be the person to write it.

2) Write about what you know and be an expert concerning the area where you live.

3) After the initial pitch do one or two follow-ups and if there is no reply, move on.

4) Pitch a story that isn’t in print and is new.

5) When describing wine use references that are familiar to your readers. Example: You wouldn’t refer to cherry and blackberry flavors if you were writing an article for publication in Asia because those flavors would be unfamiliar to most of the readers there, instead use recognizable flavors like lychee, guava, mango etc.

6) Email remains the most effective way to submit a pitch and never use a DM (direct message) via social media to contact an editor and never never ever contact an editor saying “Hey, I’m going to (Tuscany or anywhere else) do you need anything?” They said that goes directly into the trash.

These are just a few things I learned over the course of the symposium. I hope these insights into the thought process of editors will help you when you are pursuing a writing career.

My Article in Michigan Uncorked

I would like to invite you to view my article about Saperavi in the Spring 2020 issue of Michigan Uncorked. An online version of the magazine can be accessed by going to http://michiganuncorked.com and clicking on the Spring issue link on the home page to read the free flip-page edition (I’m on page 6 + 7) or use this link to go directly to the front cover of the magazine http://online.fliphtml5.com/hllky/gjob/#=6This is an edited version of an article that appears in the Spring 2020 issue of the American Wine Society Wine Journal.

Thanks to Michigan Uncorked’s Editor-in-Chief Jim Rink for the opportunity to share my story with the readers of Michigan Uncorked. I hope you enjoy the article and it provides you a bit of relief from the uncertainty and stressful times we are experiencing. Be prudent and stay safe!