I have to tip my hat to Volére for the imaginative packaging of a box wine trio that was perfectly timed for the holiday season. The wine business is extremely competitive and it is very hard to grab a consumers attention but this innovative idea does just that. Volére has packaged three selections in a box that looks like a designer purse with details which include a color coordinated handle, hang tag and a zipper printed on the top of the purse. The box contains 1.5 liter of either a 2011 Pinot Grigio, Rosé or Red Blend and is list priced at $14.99. My wife purchased a few as hostess gifts that she will give out this holiday season. I forgot to mention that the spout pulls out of the end of the box/purse, so it can serve on the go or from the shelf of your refrigerator.
2 thoughts on “Something Different”
The “bottle” looks great – but what about the actual wine?
The focus of this post was the packaging. Let’s do the math $14.99=1.5L divided by 750ml=2 bottles $14.99 divided by 2= $7.50 a bottle. Enough said!