There is real value to be found inside the bottles of the second label offerings of famous wineries. These are very well-made wines by renowned wine makers that do not quite meet the high standards required for being sold under the flagship label of the winery. The November 2012 issue of Men’s Journal Magazine had an interesting article on this category of wines. Stoney Hill Winery is one of this country’s greatest white wine estates with their flagship label Stoney Hill Chardonnay costing $42 but the second label is SHV Chardonnay that can be yours for only $24. Opus One is well-known to everyone with the 2009 vintage selling for $225 but did you know that Overture is their second label and is only $80. You can buy a bottle of Vineyard 29 Estate Cabernet Sauvignon for $225 or go with the second label CRU Cabernet Sauvignon for $54. Great values can be found with some research and if you want to do some detective work who knows what wine secrets you will uncover. Here is an example of a great value that could be easily overlooked by the uninformed wine shopper. Boekenhoutsko is one of South Africa’s top producers and it’s flagship label sales for $45 but their secondary is called The Wolftrap 2010 and retails for $8. Second label wines are an affordable alternative to their big-name and highly touted first label counterparts and can competently fill the need when a well made wine at a reasonable price is the challenge presented to you.
5 thoughts on “Second Label Value”
This is very true, and this is very much the case for French wines too, where certain “second vins” just come from younger vineyards than their flagship label counterparts. Case in point is Chateau Latour, whose second vin, Les Forts de Latour, is in my view an outstanding Bordeaux at a much lower price point than their grand vin.
Thanks for the input. I am always looking to help my readers get the best wine possible at the best price. Any suggestions I get are always welcome!
Good post. There are a lot of second label wines which deliver an excellent value, from all the regions. I actually compiled some data on those for the post on another site, but I should probably re-post it in my current blog… : )
Thanks! I am looking forward to reading it.